Internal Customers: Marketing to Employees
Your internal customers may be just as important as external customers; without employees who enjoy their work, you won't be able to provide good service to external customers.
Communicating
CEOs
CEOs may do more than communicate, but almost everything they do will
be driven or influenced by communication processes inside and outside
the organization.
What
Should an Executive Communicate?
What executives see when they look into the future - whether that's the
end of the next quarter or five years from now - provides a framework
for communication with employees and other stakeholders.
Phantom Stocks: The Communication Case
Well known as tools for motivation and compensation, phantom stocks can also be used as communication tools.
Communicating
In Chaotic Environments
Teams can develop systems to gather, process, and disseminate important
information by thinking strategically about information.
The Hawthorne Effect
The Hawthorne Effect helps us understand the power of implicit communication.
Manage
Communication to Add Value
Functional departments such as Human Resources can add value by
managing their communication flows, which involves generating unique
information, condensing information, or expanding information.
Managing the Less Literate
When labor markets are tight, many organizations have to learn how to recruit and manage employees with poor reading ability. This demands a shift in the way we hire and direct these people.
25 Ways to Use Employee Newsletters
Make the most of your newsletter by putting it to work at all kinds of workplace communication tasks.
Gossip at Work
Gossip is a natural organizational communication phenomenon. It is more likely driven by a lack of information, a desire to fill information voids, and uncertainty than by maliciousness among coworkers. Learn more...
Creating a Climate for Communication
Good communication within an organization is management's responsibility. And, exercising that responsibility starts with the creation of a climate of confidence, an environment in which leaders and managers set an example, penalties and rewards are appropriate, and employees can see the results of their communication initiatives.
Business Protocols
Look for unwritten, and perhaps unspoken, rules that guide behavior in your workplace, and take steps that help visitors and others navigate them easily.
