10 Reasons to Market with Postcards:
Postcards can be an effective, not to mention low-cost, addition to your marketing communication toolbox.
5 Ways to Use a Marketing Newsletter
How to generate new business, maintain existing relationships with customers, and more, using a marketing newsletter.
Business Names: What's Popular?
Creating names doesn't have to be solely intuitive any more; we can now gather evidence quickly, easily, and inexpensively on the Internet.
Business Thank You Cards
Business thank you cards, or any other types of business thank you notes can do more than just express gratitude. You can also get a powerful sales punch from business thank you cards.
Writing a Business Proposal, Strategically
If you're writing a business proposal, you can increase your chances of getting the sale (or other objective) by approaching it strategically.
Better
Internal Proposals
Take a strategic approach to internal proposals, an approach that
identifies the issues, players, and consequences. This allows you to be
clear and concise because you have thought your way through the
proposal carefully.
The
Power of 'because...'
Using the word 'because' in your message will help you write more
persuasive copy and help your readers understand why they should
respond to you.
How
to Connect Features and Values
Make your communication more effective by connecting the dots between
features, benefits, consequences, and values.
Using
Emotion for Persuasion
Emotion can help us get the response we want to our messages, by
increasing the personal involvement of recipients.
Getting
to Consensus
In the realm of professional communication, one of the great challenges
involves getting people to pull together, to achieve some sort of
consensus.
Linking
Features & Benefits: Means-End Analysis
This form of analysis helps us communicate more effectively, by
illuminating the important linkages among attributes, consequences, and
values.
What's
your Reputation Quotient?
Enjoying a good reputation with the public takes corporate
communication strategies and skills in several areas.
Creating
More Effective Proposals
A good proposal demands not just a sales case, but also a strategy for
dealing with the thoughts that go through the mind of the prospect.
Change,
or Reinforce?
Communicate more effectively by knowing the difference between messages
designed to change, and those designed to reinforce.
Contrarian
Marketing at Benetton's
In using controversial, "hot button" advertising themes, this Italian
clothing company opted for a high-risk, high-reward marketing
communication strategy, one which must be done well to deliver positive
results.
Making
the Intangible Real
In business communication, something tangible, even though unrelated,
may help communicate the essence of an intangible. The object consumers
can see or touch becomes a proxy for it.
Learning from Telemarketers
Marketplaces communicate many important pieces of information to companies that compete for consumers' money. But, that communication is not always clear, so we clarify or amplify it with market research.
Communicating Across Time Horizons
A different time horizon can be a barrier to good communication. To overcome this potential barrier, first recognize the possibility of its existence. If it does exist you can use visualization, personalization, and a series of time steps rather than one big jump.
How to Say "Thank You", Strategically
Thank-you notes provide additional opportunities to sell yourself, or anything else for that matter. As you likely know, many sales occur after multiple contacts.
