25 Ways to Use Employee NewslettersBy: Robert F. Abbott, author of A Manager's Guide to Newsletters: Communicating for Results. Use employee newsletters -- to address problems or take advantage of opportunities -- and to achieve your objectives (also, keep this list handy in case you get stumped trying to come up with story ideas for your newsletter). 1. Spread your organization's mission or vision statement 2. Report changes in those statements 3. Announce organizational structures with employee newsletters 4. Advise of changes in management or staff 5. Recognize special contributions by employees 6. Report on, or discuss, changes in policies and procedures 7. Report on benefits packages 8. Deal with frequent questions or complaints about benefits 9. Remind employees of the value and availability of benefits 10. Explain the introduction of new technology with employee newsletters 11. Upgrade job-related skills or expertise 12. Introduce or encourage employee ownership stock plans 13. Prepare staff for advertising and promotional campaigns
14. Provide a vehicle for employee feedback 15. Introduce new products or services 16. Explain how to sell new products or services 17. Maintain contact with distant branches with employee newsletters 18. Advocate greater health and fitness 19. Greater safety awareness on the job 20. Explain how to handle customer complaints effectively 21. Provide demographic or psychographic information about customers 22. Explain the rationale behind corporate advertising 23. Gather ideas for productivity improvement 24. Identify personnel for promotion 25. Improve inter-office cooperation and coordination with employee newsletters Next, go to the workplace communication page, or visit our home page Communication Skills . Still looking for something?Contact informationRobert F. Abbott 25 Ways to Use Employee Newsletters Copyright Robert F. Abbott 2009 |