Professional Communication |
Getting to ConsensusBy: Robert F. Abbott The need to get people in an organization to pull together comes out often in discussions about communication. Let's think of it as getting to consensus, to roll a bunch of similar issues into one ball. Further, let's think of getting to consensus as a process. That is, something that happens as the result of a series of deliberate actions on our part. We start the process by analyzing the current situation - how far from consensus do we now stand? Do we have embittered, untrusting people in the group? Or are we at the other end of the spectrum, with everyone nearly in agreement? We'll call this the diagnostic stage. That means we have to listen, rather than talk. Sure, we're probably anxious to get going and to convert them to our way of thinking right away. But, before that we need to let them talk, and we need to hear them. That means our listening has to be real and focused. No preparing responses or rebuttals while the other person speaks, just listening and absorbing what they say, both explicitly and implicitly (through body language, for example). After we complete our diagnosis, we get our turn to talk or otherwise communicate. If the people with whom we want consensus are generally hostile or unwilling to listen, we'll either need to be very patient or prepared to shock them. Shocking means challenging, confronting their assumptions and the status quo. On the other hand, if everyone pretty much agrees with us already, we'll approach them much more softly. In other words, we won't rock the boat much. A key ingredient of our communication will be to explain what's in it for them. Obviously, we see the benefits of consensus, for ourselves and for them. But, do they see the beneficial consequences? The need to explain the benefits is often overlooked in our rush to communicate. Let's lay out the advantages and the disadvantages for them clearly. And, yes, tell them about the disadvantages as well as the advantages. By doing so, we'll increase our credibility. We might even learn something by writing the advantages on one side of a page and the disadvantages on the other. After we've made our case, we'll try to stimulate feedback. Try to get a sense of how our message was received and what response it got. Did they respond the way we expected? Did a consensus begin to emerge? If not, we need to start the process over again, with a new diagnosis. And, we'll basically reiterate the process. But, this time, put even more time into, and emphasis on, their assumptions and expectations. If the process doesn't work, it's because they didn't find enough benefits in our earlier communication. In the end, consensus is always about them. And, to get them to go along with our plans for change, we need to be as conscious of their needs as we are of our own. To read another article, click here More communication resources...Want to make your writing more lively, more interesting, and more effective? Robert Abbott shows you three quick and easy techniques for achieving those goals, and as a result, getting better results. You get the techniques, a practice document, and an example document in one concise booklet.
One of my favorite resources on public speaking is a free newsletter that arrives by email -- Tom Antion's Great Speaking. Whether you're an experienced speaker/presenter or you're just getting started, this newsletter will help you.
Effective communication begins with a strategy. A plan and a statement that ensure you put your words into the right framework. How to Craft a Communication Strategy, guides you through the four steps involved in developing a strategy and a statement for the strategy. Want to know more? http://www.effective-communication.com/booklets.htm
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Copyright Robert F. Abbott 1999-2006 |
What do you need to know before you begin writing or designing your newsletter? Find the answers in A Manager's Guide to Newsletters: Communicating for Results, the response-focused newsletter book. It was written by Robert F. Abbott, who wrote most of the communication articles you've seen above.